Who We Are

Pitch Control Marketing was founded in 2001 by Sergio Goncalves and in its most recent years of operation, has been taken over by Dance Music industry veteran Joe (joeB) Berinato. Throughout its 20-year history, the company has blazed a beat-filled path by helping producers, remixers, singers, and labels bring their music into the limelight through successful electronic music campaigns.

Pitch Control has been on the leading edge of worldwide dance/club music marketing and promotion and with a combined 40 years of record label, airwave, lifestyle and publishing experience, both Sergio & Joe have helped gain artist exposure with an emphasis on USA terrestrial, virtual and satellite radio, press, mixshow, as well as procuring many #1 Billboard Dance Music charting records. Campaigns for major DJs and artists have included Madonna, Cher, Kaskade, Depeche Mode, Brittany Spears, Justin Timberlake, Usher feat WILL.I.AM., R.Kelly, Prince, Charice, Chic, Bob Sinclar feat. Master Gee & Wonder Mike of the original Sugar Hill Gang, Felix the Housecat, ShapeShifters, Chaka Khan, Roger Sanchez, Sylvia Tosun, Barbara Tucker, Kim English, Oscar G., New Order, Louie Vega, David Morales, and other underground House artists Jon Cutler, Osunlade, Danny Krivit, Joe Claussell, Quentin Harris, Joi Cardwell, Lisa Shaw, Monique Bingham and many more.

Pitch Control maintains offices in New York and Los Angeles and promotes a vision of success for every artist. Among its varied services, Pitch Control provides club DJ promotion, radio mix show promotion, playlist promotion, video promotion, partnership branding, consulting and lifestyle and mobile marketing. Every artist is treated with utmost care and projects are tailor-suited to each artist’s unique and special needs. We are attuned to the the international market where we have the appropriate connections to complement our strong presence in the United States.

Sergio Goncalves is the original founder of Pitch Control Marketing, Inc. Prior to Pitch Control, Sergio worked at Warner Bros/Reprise Records in both New York and Los Angeles as a Director of Promotion and Marketing. He was responsible for a vast array of remixes commissioned and marketing campaigns during his 10 years at the company. Prior to Warner Bros, Sergio worked at MicMac Records, a New York independent dance label, and WQHT Radio (Hot 97)/ New York.


Joe (joeB) Berinato gained his experience working for Billboard & The New Yorker Magazines and was a founding member of Flyer Magazine NYC, the city’s very first pocket-sized Urban Culture Guide. joeB, as he’s known, was also Hot Dance Club Play Chart Coordinator and Special Events Producer for Billboard’s Dance Music Summit After Hours Showcases in Chicago. He was granted the honor of becoming a Grammy Judge while serving his tenure as Label Manager for legendary House Music label King Street Sounds / Nite Grooves Recordings / Street King Records. In the past twenty-five years he’s also performed a wide variety of other Creative Management duties including Independent and Corporate Promotions / PR, Tour Management (Southport Weekender (UK), Cape Town Jazz Festival (South Africa), Sapporo Music Fesitval (Japan), SEEME Dance Music Conference (Bulgaria), WMC/MMW Miami, and more), Artist Services (Bookings & Management), and complete Record Label Services, including A&R/Remix Coordination, Artist signings / 360 Deals, full Marketing, PR & Promotion, Retail/Distribution Set Up, and Partnership Branding. Most recent clients and partners have included DJ Magazine USA, Dopewax Records, Crystal Water’s IAH Records, dotdotdot records, Super Fresh Recordings, Subdivision, and Ultra Music.


Fueled by the hustle for Electronic Music and living their active lives enveloped in its culture, Pitch Control is taking traditional means of recording artist promotion and marketing to new heights through innovation and interpersonal connections made every day.